Wacker Neuson hosted a prospective dealer event at its corporate headquarters and training facility in Menomonee Falls, Wis., on June 12. The event was designed to inform business owners on the advantages of partnering with the construction equipment manufacturer.

Twenty-eight dealers representing more than 80 locations from 20 states and Canada were invited to explore the opportunities that Wacker Neuson can offer their business. The day included a working job-site demonstration where dealers witnessed the line of equipment Wacker Neuson has to offer. Besides seeing the equipment in action, Wacker Neuson’s team of demonstration professionals provided real-life examples of how the equipment can improve performance and provide innovative solutions on the job.

“Our vision is to better serve the contractor segment that relies predominately on light construction and compact equipment to achieve their goals. This will require a strong distribution network that focuses on serving that contractor,” said Johannes Schulze Vohren, vice president of sales and product support. “By combining light and compact equipment, we can provide dealers with high quality products that allow them to service their customers around a complete process.”

Benefits to the dealer and their organization were highlighted throughout the day and included marketing, sales, financing, application and service support.

“We have a slightly different approach on how we go to business,” Vohren said. “We do not believe in loading our distribution up with inventory as the primary revenue driver. Instead, we believe that we are only successful by building a strong distribution network that is profitable.”

Wacker Neuson is a global manufacturer of light and compact equipment based out of Munich, Germany. The company’s U.S. operation, launched in 1957, is housed on a 65-acre campus located just northwest of Milwaukee and is responsible for the design and manufacturing much of the company’s light equipment line including rammers, rollers, trowels, pumps and generators.