Whether you run a small or large company, it’s likely that you’re always trying to do more with less — including marketing your products and services. Making every dollar count and stretching it may seem like quite a challenge, but there are a few simple things you can do to maximize your marketing efforts with little — if any — more than you are spending now.
- Ad Reprints. Print advertisements can be expensive. Between producing the ad and buying the media space, you’re often left with not much money left for “extras.” Use the same creative and turn it into a flyer, use it as a direct mail piece, or better yet, scan it in and send it in an email campaign.
- Distribute Articles. Whether you write your own articles or modify those supplied by the American Rental Association (ARA), use them as supplementary sales pieces. Talk about the benefits of renting and don’t forget to include a plug for your business. Not only do articles provide valuable information for your customers and potential customers, but the inexpensive sales pitch for your store is even better.
- Don’t Overpay. Top advertising photographers and agencies can cost a fortune for small businesses. Almost always, you can find equally as talented freelancers and consultants whose credentials and fees fit the job. Contact local colleges and ask about posting opportunities with them. Students love the experience and sometimes are willing to work for a nominal fee.
- Powerful PR. Online advertising, website development and maintenance and other forms of typical media can be costly. However, press releases announcing new products or services can get extensive reach and generate numerous leads. Distribute your message to your area news sources, including newspapers, television stations and radio stations.
For more information on marketing your business, visit Marketing Minutes, ARA’s latest online member marketing resource.