Husqvarna Construction Products, Olathe, Kan., says from now on, it will be easier for its customers to receive and find information from the company, thanks to the launch of a new mobile website.
During 2011, Husqvarna launched a new website and now the mobile version is designed to take the company to the next level as it is tailor-made for mobile units, such as smartphones.
“More people use their phones to access the web to find information and that’s a need we’re looking to meet. We want to make it possible for our users to receive information quickly, even when they’re not close to their computers,” says David Hagström, the company's digital media manager. “We’ll be launching around 30 mobile websites in different languages to meet the needs of our markets.”
The mobile website contains information pertaining to products, support and contacts. Several interactive functions include:
- A dealer locator function to helps users find the closest Husqvarna supplier, either via GPS or by choosing a location.
- A tool guide to direct users to the right tool for a certain application.
- Access to the product catalog.
“The mobile website is important in order to connect our different information channels — the full-scale website, the product catalog and other print materials, and our channels on YouTube and Facebook — in an efficient manner,” says Hagström.