Allen Engineering Corp. (AEC), Paragould, Ark., a global leader in concrete placing, finishing and paving equipment, has entered into a joint marketing agreement with Equipment Synergy International (ESI), Jamestown, N.C., effective July 1, 2012.
Under the agreement, ESI and AEC will share some of their sales and marketing resources to better penetrate the construction equipment rental market domestically and internationally under both the Allen and ESI brands. Both AEC and ESI say they plan to take their respective expertise and jointly partner with each other to gain market share by selling high-quality, contractor-tough equipment.
To facilitate this agreement, Roger Euliss, president of ESI, has agreed to join Allen Engineering as sales director, while still retaining his position at ESI. As AEC sales director, Euliss will be responsible for growing Allen’s business in both the domestic equipment rental industry as well as global equipment sales market.